Tom Kennedy
Chief Executive Officer - Corporate & Governmental Relationships

As a Director of the Internet Industry Association (IIA), Chairman of Digital Content Action Agenda Experts Group (DCITA), and a Commissioner of the Australian Film Commission (AFC), Tom is widely regarded as one of the most influential and experienced figures in the Australian interactive community. He has over 18 years experience in media and technology, spanning software publishing and distribution and interactive content creation and management.

In his early career, he headed the Asia Pacific operations of Media Vision Inc., a Silicon Valley multimedia pioneer, and has held senior marketing roles with Merisel Pty Ltd and Panasonic Australia Pty Ltd.

In recent times he was CEO of Hyro Limited (ASX-HYO), a digital agency with offices in Sydney, Melbourne, Singapore and Bangkok, from November 2003 to December 2004; Managing Director of Beyond Online Limited, July 1999 to May 2003 including leading the company to a public listing in March 2000 (ASX- BYO); and Managing Director of Brainwaave Interactive Pty Limited, which he founded under AAV, a division of John Fairfax Holdings Limited in 1995, before spearheading a management buyout from Fairfax in 1998.

Tom is a past president of the Australian Interactive Media Industry Association (AIMIA) 1997-98 and until 2003, was a board member for eight years. He has been an advisor to the Australian Cultural Network, a member of the Digital Television Advisory Group, and is a member of the Joint Singapore Australia IT Council, a member of the Australian Information Economy Advisory Council (AIEAC) and a member of the National Bandwidth Enquiry. In 2002 he was appointed to the Australian Government's Broadband Advisory Group (BAG).

From 2000 to 2004, he was a director of the Biennale of Sydney.

Tom's global view on the digital media industry and audience provides brand insights and strategic positioning that assists clients in future-proofing their communications with a fast moving digital audience.

Mark Tesoriero
Production Director - Content Acquisition, Production & Distribution

Mark Tesoriero has over 30 years experience across a broad spectrum of media including: advertising, events management, commercials, television, radio, film production, animation, special effects, disc, web, wireless and interactive television. Today he works closely with major corporations to understand their communication needs and deliver next generation media solutions.

His traditional media experience includes Triple M Broadcasting, Channel Nine, Channel Ten, Financial News Network USA, Fairfax and Beyond International, and spans television, advertising and interactive media production in the Asia Pacific region where, since 1984, he has represented a number of companies in successful joint ventures, product distribution deals, and out-sourced production services.

For the past eleven years, Mark and his partner Tom Kennedy drove the strategy behind Brainwaave Interactive's early relationship with Fairfax, Beyond and the digital agency Hyro, and during his eighteen month stint as COO of Hyro, Mark streamlined the operational and production teams, developed client relationships, and managed almost $10 million worth of project work across the company's four Asia-Pacific offices.

In 2003 he was selected as one of the top 15 producers to attend the Enterprise Australia initiative and was recently invited by the Australian Film Commission to assess submissions to its interactive project-funding scheme.

As a partner of MediaZoo and the Photon Group he now works with its 21 specialist marketing services companies to offer convergent media strategies, development, content creation, interaction and transaction.

Scott-Bradley Pearce
Technical Director - Consumer & Business Technology

Scott began his career in networking and systems integration 20 years ago. Coupling his skills as a presenter and trainer with the technology of the Internet as it began to develop, he travelled the world as a technology speaker before returning to Australia to pioneer Planet Youth, one of the world’s first youth portals, long before the market embraced the concept.

In 1994 whilst at the Fairfax joint venture Big Hand Asia Pacific Pty Ltd, he represented content providers on the Federal Government’s InterAct broadband trial in Canberra. He later assisted the OptusVision content team with their cable internet rollout strategy.

Scott brings a successful delivery-based understanding of technology to the team and enables the execution of both concept and vision into reality. As a testament to this he drove the technical infrastructure behind one of Australia’s largest web deployments - the Olympic Co-ordination Authority’s Games Info site during the 2000 Games, which appeared in 12 languages and was the third most trafficked site internationally. He also pioneered streaming media production in Australia with major webcasts such as the Sydney Gay and Lesbian Mardi Gras, live concerts by Ricky Martin and Melissa Etheridge and Yoko Ono’s participation in the Biennale of Sydney.

In a time of true media and technology convergence Scott's experience building and deploying technology along with his experience in media configuring and managing outside broadcast setups and traditional media studios means that he is ideally placed to define and build convergent strategies. Scott has built and managed digital recording studios, audio visual events and productions. Coupling a deep understanding of delivering media both online and traditionally he assists the team to deliver a project successfully every time.

Mark Eland
Creative Director - Creative Direction, Information Architecture & Design

Mark is considered one of the best interactive designers in Australia, with a wealth of experience in traditional and screen-based design. Since 1995, as Creative Director for InterMark, Big Hand Asia Pacific and Brainwaave Interactive he has delivered award-winning projects across a broad range of media including floppy disks, CD-ROMs and kiosks for companies such as Westpac, Canon and Apple, and has pioneered design integration into new technologies such as Flash, streaming video, broadband and now wireless. His ability to interpret brand and business goals in a way that meets customer goals and expectations has won him many industry accolades, including AWARD Awards, an ATOM, AIMIAs and recognition from the Australian Graphic Design Association.

Over the years Mark has manipulated design for screen-based technology constraints, interface usability principles, target market functional and interactive capabilities, and e-business objectives. His understanding of interactive architecture and design is second to none.

His more notable projects have been the Beyond/Telstra broadband channel design strategy, the Sydney Olympic 2000 IBM Infopoint kiosk and website projects, and the Centenary of Federation Australians at War convergent media site.

Mark has a Bachelor of Visual Communication from the design school at the University of Technology, Sydney. He has worked in traditional design agencies, and most recently was the Creative Director of Australia's largest interactive design team with offices Sydney, Melbourne, Bangkok and Singapore delivering projects for the likes of NRMA, Weather Channel, Telstra iMode, Ford, Canon and Pioneer.

Creed Chris O'Hanlon
Strategy Director - Creative Strategy & Concept Development

Once described by Radio Triple J as "the Malcolm McLaren of the Net", Creed O'Hanlon is best known - some might say infamous - as the founder and former CEO of Australia's first and, for a time, most successful commercial web development company, Spike, which he led to a successful IPO on the Australian Stock Exchange in July, 1999. He retired from the company the following year and from 2001 to 2003, was the Creative Director, Global Brand Marketing, for Mazda Motor Corp, in Hiroshima, Japan.

During the late '90s, he was a member of the Governor of California's advisory committee on arts and technology, a council member of The Museum of Australia, Canberra, a member of Austrade's Telecommunications Industry Advisory Panel, and part of the advisory board of the Australian edition of The Industry Standard magazine. He was also a founding judge for the Australian Financial Review/Telstra Internet Awards, the Microsoft Asia-Pacific Web King Awards, and the IdN International Design Awards.

O'Hanlon is still acknowledged as a provocative thinker on the future social, economic and physical impact of emerging technologies. In 2005 he was nominated as a finalist in the Sun-Microsystems IT Journalism Awards (Best Technology Columnist). His journalism has appeared in numerous publications, including The New York Times, Variety, The Industry Standard, The Bulletin, Vogue Australia, The Australian Financial Review, The Australian, and The Sydney Morning Herald . His autobiographical essay, Confessions of a Dangerous Mind, was a cover story for The Bulletin magazine (1st June, 2004), while another, Northing, was included in Best Australian Essays 2005, edited by Robert Dessaix. His fiction has been published in the Griffith Review and included in Best Australian Stories 2004, edited by Frank Moorhouse.

O'Hanlon has been a keynote or featured speaker at Herring In Hollywood, Promax Singapore, Webnoize Los Angeles, The American Film Institute, The Australian Film Commission, The Screen Producers of Australia Association, InterOp in Melbourne, UCLA Film School, The University of NSW, The College of Fine Arts, RMIT/lab.3000, XMediaLab Sydney - and many other conferences, corporate and academic events.

He is also recognised as a photographer. In 2005 alone, he exhibited his photography in a solo show, Loose Notes from Several Landscapes, at Kinokuniya Gallery in Sydney, in the Lomo-sponsored, Don't Think, Just Shop group exhibition at Sydney Esquisse '05, and as part of the Collections of Modern Addictions group shows in Rome and Florence and the INTIMACY group show in London. Also in 2005, a collection of his black and white nudes, from an ongoing monograph titled Hotels Are My Real Home, were featured in Black + White magazine, and a monograph of Polaroid images titled Instant Pictures was published as an e-book and distributed through http://www.polanoid.net. His occasional short essays on photography are featured on http://lomo.box.sk and http://www.ozlomography.com